Privacy Policy

Introduction and Overview
Scope
Legal Basis
Data Controller Contact Details
Storage Period
Rights under the General Data Protection Regulation
Data Transfer to Third Countries
Security of Data Processing
Communication
Cookies
Web Hosting Introduction
Website Builders Introduction
Web Analytics Introduction
Email Marketing Introduction
Social Media Introduction
Blogs and Publication Media Introduction
Online Marketing Introduction
Cookie Consent Management Platform Introduction
Security & Anti-Spam
External Online Platforms Introduction
Audio & Video Introduction
Video Conferencing & Streaming Introduction
Web Design Introduction
Online Map Services Introduction
Miscellaneous Introduction
Explanation of Terms Used
Conclusion

Introduction and Overview

We have written this privacy policy (version 10.11.2023-312667693) in order to explain to you, in accordance with the requirements of General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we consider to be Responsible – and the processors we engage (e.g. providers) – will be processed in the future and what lawful options you have. The terms used are to be understood in a gender-neutral way.
In short: We will provide you with comprehensive information about the data we process about you.

privacy policies usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you give the briefest, most unclear and legal-technical explanations possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or two pieces of information that you did not know yet.
If you still have questions, we would like to ask you to contact the responsible body mentioned below or in the imprint, follow the existing links and look at further information on third-party websites. Of course, you can also find our contact details in the imprint.

Scope

This Privacy Policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this Privacy Policy includes:

all online presences (websites, online shops) that we operate
Social Media Presence and E-Mail Communication
mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal Basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e., the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. Of course, you can read this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, under https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We will only process your data if at least one of the following conditions applies:

consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you have entered in a contact form.
Contract (Article 6(1)(b) GDPR): In order to perform a contract or pre-contractual obligations with you, we process your data. For example, if we enter into a sales contract with you, we will need personal information in advance.
Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we will process your data. For example, we are required by law to keep invoices for accounting. These usually contain personal data.
Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically. This processing is therefore a legitimate interest.

As a rule, we do not meet any other conditions such as the use of recordings in the public interest and the exercise of official authority as well as the protection of vital interests. To the extent that such a legal basis is relevant, it shall be indicated in the appropriate place.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
In Deutschland the Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you in the following sections.

Data Controller Contact Details

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Tanija Hammer

email: contact@real-estate-vibrations.com

Imprint: https://real-estate-vibrations.com/imprint/

Storage Period

The fact that we store personal data only for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are required by law to retain certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have the right to information about whether we are processing your data. If this is the case, you have the right to obtain a copy of the data and to obtain the following information:
- for what purpose we carry out the processing;
- the categories, i.e., the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how to guarantee security;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data, if we have not collected it from you;
- whether profiling is carried out, i.e., whether data is automatically evaluated to arrive at a personal profile of you.
According to Article 16 of the GDPR, you have the right to rectify the data, which means that we must correct the data if you find errors.
According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which means that you have the right to request the deletion of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we are only allowed to store the data but not to use it further.
According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
According to Article 21 of the GDPR, you have the right to object, which, once enforced, entails a change in processing.
- If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
- If data is used for direct marketing, you can object to this type of data processing at any time. We are no longer allowed to use your data for direct marketing.
- If data is used for profiling, you can object to this type of data processing at any time. After that, we are no longer allowed to use your data for profiling.
In accordance with Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g., profiling).
You have the right to lodge a complaint in accordance with Article 77 of the GDPR. This means that you can always complain to the Data Protection Authority if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. This is the data protection authority for Austria, whose website can be found under https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, please contact Federal Commissioner for Data Protection and Freedom of Information (BfDI). Our company is governed by the following local data protection authority:

Baden-Württemberg Data Protection Authority

State Commissioner for Data Protection: Prof. Dr. Tobias Keber
Address: Lautenschlagerstraße 20, 70173 Stuttgart
Phone: 07 11/61 55 41-0
email address: poststelle@lfdi.bwl.de
Website: https://www.baden-wuerttemberg.datenschutz.de/

Data Transfer to Third Countries

We will only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary for the fulfilment of a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. Processing personal data in third countries such as the US, where many software vendors offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently only an adequate level of protection for data transfers to the USA if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. More information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. In addition, U.S. government authorities may have access to individual data. In addition, it may happen that collected data is linked to data from other services of the same provider, provided that you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will provide you with more detailed information about data transfers to third countries in the appropriate sections of this privacy policy, if applicable.

Security of Data Processing

In order to protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks of " Privacy by design and by default" and by this he means that both software (e.g., forms) and hardware (e.g. access to the server room) are always considered and appropriate measures are taken. In the following, we will go into concrete measures if necessary.

TLS Encryption With HTTPS

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transmit data over the Internet in a tap-proof manner.
This means that the complete transmission of all data from your browser to our web server is secured – no one can " Listen in".

With this, we have introduced an additional layer of security and comply with data protection by design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this secure data transmission by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google search for " Hypertext Transfer Protocol Secure wiki" to get good links to further information.

Communication

Communication Summary
? Data subjects: Anyone who communicates with us by phone, email or online form
? Data processed: e.g., telephone number, name, email address, form data entered. More details can be found under the respective contact type
? Purpose: Handling of communication with customers, business partners, etc.
? Storage period: Duration of the business case and legal regulations
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by phone, e-mail or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your question and the related business transaction. The data will be stored for as long as the law requires.

Data Subjects

All those who seek contact with us via the communication channels provided by us are affected by the above-mentioned processes.

Phone

When you call us, the call data is stored pseudonymized on the respective end device and at the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and stored for the purpose of responding to enquiries. The data will be deleted as soon as the business case has been terminated and legal requirements allow.

email

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been terminated and legal requirements allow.

Online Forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our e-mail addresses. The data will be deleted as soon as the business case has been terminated and legal requirements allow.

legal basis

The processing of data is based on the following legal bases:

Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it for further purposes related to the business case;
Art. 6(1)(b) GDPR (contract): there is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (Legitimate interests): We want to conduct customer inquiries and business communication in a professional setting. For this purpose, certain technical equipment such as e-mail programs, Exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.

Cookies

Cookies Summary
? Data subjects: Visitors to the website
? Purpose: depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.
? Data processed: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
? Storage period: depending on the cookie in question, can vary from hours to years
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy statement.

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

There's one thing that can't be denied: Cookies are really useful helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the " Brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access your PC's information.

For example, this is what cookie data can look like:

name: _ga
value: GA1.2.1326744211.152312667693-9
Reference: Distinguishing Website Visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functionality of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues to browse other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called " HTTP State Management Mechanism".

purpose of processing via cookies

The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored within the framework of the following privacy policy.

Cookie storage time

The storage period depends on the cookie in question and is further specified in . Some cookies are deleted after less than an hour, while others may remain stored on a computer for several years.

You also have an influence on the storage period. You can manually delete all cookies at any time via your browser (see also below " Right to object"). Furthermore, cookies that are based on consent will be deleted at the latest after your consent has been revoked, whereby the lawfulness of storage remains unaffected until then.

Right to object – how can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, disabling or only partially allowing cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide whether or not to allow the cookie for each individual cookie. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google with the search term "delete cookies Chrome" or " Disable cookies Chrome" in the case of a Chrome browser.

legal basis

The so-called "Cookie Policy" has been in place since 2009. It states that the storage of cookies requires a consent (Article 6 (1) (a) GDPR) from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was transposed into Paragraph 96(3) of the Telecommunications Act (TKG). In Germany, the Cookie Policy has not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often strictly necessary.

Unless strictly necessary cookies are used, this will only happen if you give your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections, you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web Hosting Introduction

Web Hosting Summary
? Data subjects: Visitors to the website
? Purpose: professional hosting of the website and safeguarding of the operation
? Data processed: IP address, time of visit to the website, browser used and other data. More details can be found below or at the respective web hosting provider.
? Storage period: depending on the respective provider, but usually 2 weeks
⚖ ️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information – including personal data – automatically created and saved, as is the case on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all websites on a domain, i.e., everything from the homepage to the very last subpage (like this one). For example, by domain we mean beispiel.de or musterbeispiel.com.

If you want to view a website on a computer, tablet, or smartphone, use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We'll call it browser or web browser for short.

To view the website, the browser must connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!

Personal data may be processed when the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transmission to and from the web server. On the one hand, your computer stores data, on the other hand, the web server also needs to store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Browser and web server

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and securing the operation
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, to prosecute or pursue claims

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the accessed website
browser and browser version (e.g., Chrome 87)
the operating system used (e.g., Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g., https://www.beispielquellsite.de/vondabinichgekommen/)
the hostname and IP address of the device being accessed from (e.g., COMPUTERNAME and 194.23.43.121)
date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by authorities in the event of unlawful conduct.

In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without consent!

legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) (f) GDPR (safeguarding of legitimate interests), because the use of professional hosting with a provider is necessary in order to be able to present the company on the Internet in a secure and user-friendly manner and, if necessary, to be able to prosecute attacks and claims arising therefrom.

As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 et seq. GDPR, which guarantees compliance with data protection and data security.

Website Builders Introduction

Website Builders Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as technical usage information such as browsing activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographic location. More details can be found below in this privacy policy and in the privacy policy of the providers.
? Storage period: depends on the provider
⚖ ️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (a) GDPR (consent)

What are website builders?

We use a website builder system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website owners can create a website very easily and without any coding knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. Further information can be found in the provider's privacy policy.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and uncluttered website, which we ourselves – without external support – can be operated and maintained without any problems. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our website according to our wishes and offer you an informative and enjoyable time on our website.

What data is stored by a modular system?

Of course, exactly what data is stored depends on the website builder system you are using. Each provider processes and collects different data about the website visitor. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit is usually collected. Furthermore, tracking data (e.g., browser activity, clickstream activities, session heatmaps, etc.) can also be processed. In addition, personal data may also be collected and stored. This is most often contact information such as email address, phone number (if you have provided it), IP address, and geographic location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, if we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products. It may be that the provider stores data about you according to its own terms, over which we have no influence.

right to object

You always have the right to access, rectify and delete your personal data. If you have any questions, you can also contact the person responsible for the website builder system you are using at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

cookies, which providers use for their functions, can be deleted, deactivated or managed in your browser. Depending on which browser you are using, this works in different ways. Please note, however, that not all functions may work as usual.

legal basis

We have a legitimate interest in using a website builder system to optimize our online service and to present it efficiently and user-friendly for you. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the modular system if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis for this is Art. 6 (1) (a) GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like to find out more about this, you can find more information – if available – in the following section or in the provider's privacy policy.

WordPress.com Privacy Policy

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

What is WordPress?

2003, the company saw the light of day and developed into one of the best-known content management systems (CMS) in the world in a relatively short time. A CMS is a piece of software that helps us design our website and present content in a beautiful and organized way. Content can be text, audio, and video.
By using WordPress, personal data about you may also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact details may also be processed.

Why do we use WordPress?

programming is not one of our core competencies. Nevertheless, we want to have a powerful and attractive website that we can also manage and maintain ourselves. With a website builder or content management system like WordPress, this is exactly what is possible. With WordPress, we don't have to be programming aces to be able to offer you a beautiful website. Thanks to WordPress, we can use our website quickly and easily, even without any prior technical knowledge. If there are any technical problems or we have special requests for our website, there are always our specialists who feel at home in HTML, PHP, CSS and Co.

How secure is data transfer on WordPress?

WordPress also processes your data in the USA. WordPress is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, WordPress uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Agreements, which correspond to the Standard Contractual Clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can find out more about the data processed through the use of WordPress.com in the privacy policy on https://automattic.com/de/privacy/.

Data Processing Agreement (DPA) WordPress.com

We have concluded a data processing agreement (DPA) with WordPress.com within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is, and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)"

This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process the data they receive from us in accordance with our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://wordpress.com/support/data-processing-agreements/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Evaluation of visitor information for the optimization of the website.
? Data processed: Access statistics that include data such as access locations, device data, access duration and time, browsing behavior, click behaviour and IP addresses. More details can be found in the web analytics tool used.
? Storage period: depending on the web analytics tool used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analytics for short. In the process, data is collected, which is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). With the help of the data, analyses of user behavior on our website are created and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. For a limited period of time, we will show you two different offers. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics methods, user profiles can also be created, and the data stored in cookies.

Why do we do web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel completely comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is visited the most, or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes in the best possible way.

What data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, as a rule, what content you view on our website, which buttons or links you click on, when you access a page, which browser you use, with which device (PC, tablet, smartphone, etc.) is stored. You visit the Website or what computer system you are using. If you have agreed that location data may also be collected, this may also be processed by the web analytics tool provider.

In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address will be stored. All this data, if collected, is stored pseudonymized. This means that you cannot be identified as a person.

The following example schematically shows how Google Analytics works as an example of client-based web tracking with Java script code.

Google Analytics Schematic Data Flow

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products. If, as in the case of accounting, for example, it is required by law, this storage period may also be exceeded.

right to object

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) (a) GDPR (consent) this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behaviour of website visitors and thus improving our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.

information on specific web analytics tools, get – if available – in the following sections.

Google Analytics Privacy

Google Analytics Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Evaluation of visitor information for the optimization of the website.
? Data processed: Access statistics that include data such as access locations, device data, access duration and time, browsing behavior and click behaviour. More details can be found below in this Privacy Policy.
? Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) from the American company Google Inc. on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, through the combination of different technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. As a result, your actions can also be analyzed across platforms.

For example, if you click on a link, this event will be stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, above all, inform you about what data is processed and how you can prevent it.

Google Analytics is a tracking tool that is used to analyze the traffic of our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address but is used to assign events to an end device. GA4 uses an event-based model that collects detailed information about user interactions such as page views, clicks, scrolling, conversion events. In addition, various machine learning features have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling with the help of machine learning functions. This means that missing data can also be extrapolated on the basis of the collected data in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we, as website operators, can define and track specific events in order to obtain analyses of user interactions. Thus, in addition to general information such as clicks or page views, special events that are important for our business can also be tracked. Such special events can be, for example, the submission of a contact form or the purchase of a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These may include, but are not limited to, the following reports:

Audience Reports: Audience reports allow us to get to know our users better and know more precisely who is interested in our service.
ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition Reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behavioral Reports: This is where we learn how you interact with our website. We can track which route you take on our site and which links you click.
conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, if you go from being a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analytics reports mentioned above, Google Analytics 4 also offers the following features, among others:

Event-based data model: This model captures very specific events that may take place on our website. For example, playing a video, purchasing a product or subscribing to our newsletter.
Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For example, we can segment user groups, carry out comparative analyses of target groups or track your path or path on our website.
Predictive modeling: Based on collected data, machine learning can be used to extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
Cross-platform analytics: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behaviour across platforms, provided that you have of course consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. In this way, Google Analytics recognizes you as a new user and a user ID is assigned to you. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the appropriate property. For each new property created, the Google Analytics 4 property defaults. Depending on the property used, data is stored for different lengths of time.

Labels such as cookies, app instance IDs, user IDs or user-defined event parameters are used to measure your interactions across platforms, provided you have consented. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions may be made if required by law.

According to Google, Google Analytics 4 does not log or store IP addresses. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example:

name: _ga
value: 2.1326744211.152312667693-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

name: _gid
value: 2.1687193234.152312667693-1
Reference: The cookie is also used to distinguish website visitors
expiration date: after 24 hours

name: _gat_gtag_UA_< property-id>
value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided through Google Tag Manager, this cookie will be named _dc_gtm_ < property-id>.
expiration date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google changes the choice of its cookies from time to time. GA4 also aims to improve data protection. Therefore, the tool provides a few ways to control data collection. For example, we can set the storage period ourselves and also control the data collection.

Here we show you an overview of the main types of data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly the areas you click on. This gives us information about where you are on our website.

session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate Bounce rate: A bounce is when you only look at one page on our website and then leave our website.

account creation: When you create an account or place an order on our website, Google Analytics collects this data.

Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivatives are used for location data.

Technical information: Technical information includes, but is not limited to, your browser type, Internet service provider, or screen resolution.

source of origin: Google Analytics or of course we are also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any reviews, playing media (e.g., when you play a video through our site), sharing content via social media or adding it to your favorites. The list is not exhaustive and only serves as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has their servers spread all over the world. You can read exactly where Google's data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters cripple servers, Google's risk of service disruption remains low.

The retention period of the data depends on the properties you are using. The storage period is always set separately for each individual property. Google Analytics offers us four options to control the storage period:

2 months: this is the shortest storage period.
14 months: by default, GA4 data is stored for 14 months.
26 months: you can also store the data for 26 months.
data will not be deleted until we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.

When the specified period has elapsed, the data will be deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data from being stored?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-Out Browser Add-on (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you wish to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions of the most popular browsers under the "Cookies" section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) (a) GDPR (consent) this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behaviour of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to know more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google. com/analytics/answer/6004245?hl=en.

If you want to learn more about data processing, please refer to Google's privacy policy at https://policies.google.com/privacy?hl=de.

Data Processing Agreement (DPA) Google Analytics

We have concluded a data processing agreement (DPA) with Google within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is, and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)"

This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data they receive from us in accordance with our instructions and must comply with the GDPR. The link to the data processing terms can be found at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics Demographic and Interest Reports

We've turned on advertising reporting features in Google Analytics. The demographic and interest reports include information on age, gender, and interests. With this, we can – without being able to assign this data to individual persons – get a better picture of our users. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT& utm_id=ad.

You can stop the use of the activities and information of your Google account under "Advertising settings" on https://adssettings.google.com/authenticated by checkbox.

Google Analytics E-Commerce Measurement

We also use the e-commerce measurement of the web analytics tool Google Analytics for our website. This allows us to analyze very precisely how you and all our other customers interact on our website. E-commerce measurement is all about buying behavior. Based on the data obtained, we can adapt and optimize our service to your wishes and expectations. We can also use our online advertising measures in a more targeted way so that only people who are interested in our products or services see our advertisements. For example, e-commerce measurement captures which orders were placed, how long it took for you to purchase the product, what the average order value is, or even what the shipping costs are. All this data can be collected and stored under a specific ID.

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not to consent to Google Analytics cookies. This also allows you to choose which data Google Analytics may process about you. This collected data is mainly used to measure user behavior on the website, to display targeted advertising and to provide us with web analysis reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and therefore no user profile of you is created. You can also just agree to the statistical measurement. No personal data will be processed and will therefore not be used for advertising or advertising trade fairs.

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed by using Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Data Processing Agreement (DPA) Google Optimize

MonsterInsights Privacy Policy

MonsterInsights Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Evaluation of visitor information for the optimization of the website.
? Data processed: Access statistics that include data such as access locations, device data, access duration and time, browsing behavior, click behaviour and IP addresses. More details can be found below or in the Google Analytics Privacy Policy.
? Storage period: depending on the Google Analytics properties used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is MonsterInsights?

We use the "Google Analytics Plugin for WordPress" from the American company MonsterInsights LCC (7732 Maywood Crest Dr, West Palm Beach, Florida, 33412, USA) on our website. The plugin is usually just called MonsterInsights. With the help of the plugin, your user data can be stored, managed and processed by Google Analytics. For example, when you click on a link, Google Analytics stores it " Click" via the integrated plugin and offers insightful web analyses through such collected data. In this privacy policy, we go into more detail about MonsterInsights and inform you what data is stored, where and how.

MonsterInsights uses the Google Analytics Reporting API for its services to collect data about our website and/or visitor behavior. This data is evaluated and then appears as charts, graphs, and tables directly on our WordPress dashboard. In order for the plugin to work, a Google Analytics tracking code is integrated into our WordPress site. The plugin offers functions such as page analytics, statistics or ad tracking. With the help of the plug-in, we can therefore easily set up tracking functions such as event tracking, eCommerce tracking or outbound link tracking for our website without any programming knowledge. We can see all important statistics in a single place directly in our dashboard.

Why do we use MonsterInsights?

MonsterInsights makes it much easier for us to use Google Analytics, as we can see the most important analytics right on our dashboard and don't always have to switch to Google Analytics. Google Analytics provides us with a lot of important data about visitor behavior on our website. With the help of this data, we can better adapt our website or our offer to your wishes. We use the statistics we receive to make our website more interesting and to target any advertisements.

What data is stored by MonsterInsights or Google Analytics?

By installing the MonsterInsights plugin, a Google Analytics tracking code is integrated into our WordPress website. This allows Google Analytics to create a random, unique ID associated with your browser cookie. In this way, you will be recognized as a new visitor to our website. Visit us again, you will be a so-called " recurring" User detected. This user ID is then used to store all collected data. In this way, pseudonymous user profiles are created and evaluated. Your actions on our website are stored in cookies and app instance IDs. If you are linked to other Google services, the data generated may also be associated with third-party cookies.

All tracking is performed and stored by Google Analytics. MonsterInsights shares all data directly with Google Analytics for processing on behalf of MonsterInsights. Google will only share this information if we allow it or if required by law. MonsterInsights does not use its own cookies to store data, but the code added by MonsterInsights loads Google Analytics, which adds cookies.

For example, we collect information about the website from which you came to us, which buttons and links you click on, how long you stay on a particular page and when you leave the website. Furthermore, your IP address is also displayed and stored in an abbreviated form so that no clear assignment is possible. The IP address can also be used to determine your approximate location and technical information such as device type, browser type, Internet service provider or screen resolution is also stored.

If you want to know more about data storage and data processing, we recommend our general privacy policy for Google Analytics.

How long and where is the data stored?

MonsterInsights does not store the data collected but forwards it to Google Analytics. There, the data is stored on Google's servers. These servers are spread around the world, but most are located in the United States. Under the link https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the data centers are located. By default, Google keeps your data for 26 months, but you can also choose between different retention periods. Please also take a look at our Google Analytics Privacy Policy. The retention period applies to data associated with cookies, usage identifier and advertising ID. Web analytics, which appear in the form of reports, are created from aggregated data and are stored independently of your user data.

How can I delete my data or prevent data from being stored?

You have the right to access, update, delete and restrict your data at any time. If you download and install the browser add-on https://tools.google.com/dlpage/gaoptout?hl=de, you can prevent Google Analytics from using your data by disabling Google Analytics JavaScript.

If you wish to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions of the most popular browsers under the "Cookies" section.

legal basis

The use of MonsterInsights requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) (a) GDPR (consent) this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behaviour of website visitors and thus improving our offer technically and economically. With the help of MonsterInsights, we can detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate interests). However, we only use MonsterInsights if you have given your consent.

Google also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses approved by the EU Commission (= Art. 46 paras. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular in the USA) or for data transfer there. These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution as well as the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

If you want to learn more about the WordPress plugin MonsterInsights, we recommend the website https://www.monsterinsights.com/. For more information about data processing by Google Analytics, we recommend our Google Analytics Privacy Policy, Google's information page at https://support.google.com/analytics/answer/6004245?hl=de and the website on the terms of use for Google Analytics at https://marketingplatform.google.com/about/analytics/terms/de/.

Yoast SEO WordPress Plugin Privacy Policy

We use the analysis tool Yoast SEO WordPress Plugin for our website. The service provider is the Dutch company Yoast BV, Don Emanuelstraat 3, 6602 GX Wijchen, The Netherlands.

You can find out more about the data processed by using Yoast SEO WordPress plugin in the privacy policy on https://yoast.com/privacy-policy/.

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46 paras. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e., in particular in the USA) or for data transfer there. These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution as well as the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Google's Standard Contractual Clauses, see https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you would like to learn more about the handling of your data, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Email Marketing Introduction

Email Marketing Summary
? Data subjects: Newsletter subscribers
? Purpose: Direct mail by e-mail, notification of systemically important events
? Data processed: Data entered during registration, however, at least the e-mail address. More details can be found in the respective email marketing tool used.
? Storage period: Duration of subscription
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use the possibility of email marketing. If you have consented to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. This involves sending news or general information about a company, product or service via email to a specific group of people who are interested in it.

If you want to participate in our e-mail marketing (usually via newsletter), you usually only have to register with your e-mail address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your salutation and your name so that we can also write to you personally.

Basically, subscribing to newsletters works with the help of the so-called "double opt-in procedure". After you have signed up for our newsletter on our website, you will receive an e-mail confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has signed up with someone else's email address. We, or a notification tool we use, log every single login. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, email marketing – often only " Newsletter" – as an essential part of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean e-mails sent on a regular basis. Of course, we don't want to bother you with our newsletter in any way. That's why we really always strive to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news, or we are currently offering special, lucrative promotions. If we commission a service provider who offers a professional mailing tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to get closer to our business goals.

What data is processed?

When you subscribe to our newsletter through our website, you confirm your membership in an email list by email. In addition to your IP address and e-mail address, your salutation, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such is necessary for you to be able to participate in the service offered. Providing it is voluntary, but failure to do so will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may also be stored. To learn more about how data is stored when you visit a website, see the " Automatic data storage". We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at the time. We are only allowed to process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to store your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.

right to object

You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. Most of the time, you will find a link right at the bottom of each email to unsubscribe from the newsletter. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we are only allowed to send you a newsletter if you have previously actively subscribed to it. We may also be able to send you promotional messages, provided that you have become our customer and have not objected to the use of your email address for direct marketing.

information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

MailPoet Privacy Policy

We use MailPoet, a WordPress plugin for our email marketing, on our website. The service provider is the Irish company Aut O'Mattic A8C Ireland Ltd, Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland.

You can find out more about the data processed through the use of MailPoet in the Privacy Policy at https://automattic.com/privacy/.

Social Media Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Presentation and optimization of our service, contact to visitors, interested parties, etc., advertising
? Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
More details can be found on the social media tool used in each case.
? Storage period: depending on the social media platforms used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. In doing so, user data may be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. With our social media presences, we can bring our products and services closer to interested parties. The social media elements embedded on our website help you to quickly and easily switch to our social media content.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more accurate and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also makes it possible for the platforms to present you with tailored advertisements. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below under the platform concerned.

Please note that when you use the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to easily claim or enforce your rights in relation to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it's usually data such as phone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to data processing, you should carefully read the respective privacy policy of the company. If you have any questions about data storage and data processing or would like to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with the user's own data will be deleted within two days. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products. If, as in the case of accounting, for example, it is required by law, this storage period may also be exceeded.

right to object

You also have the right and the opportunity to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data by cookies by managing, disabling or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy about cookies. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.

legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

information on specific social media platforms can be found – if available – in the following sections.

Facebook Privacy Policy

Facebook Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as customer data, user behavior data, information about your device and your IP address.
More details can be found in the privacy policy below.
? Storage period: until the data is no longer useful for Facebook's purposes
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network owned by Meta Platforms Inc. or Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer the best possible offer to you and people who are interested in our products and services.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint commitments have also been enshrined in a publicly available agreement under https://www.facebook.com/legal/controller_addendum. It states, for example, that we must clearly inform you about the use of the Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible, for example, for the data security of Facebook products. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called " Facebook Business Tools" at. That's the official name of Facebook. However, since the term is hardly known, we have decided to call them just Facebook tools. These include:

facebook-pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (API)
SDKs (collection of programming tools)
platform integrations
Plugins
codes
specifications
documentation
technologies and services

Through these tools, Facebook expands its services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, in order for users to be shown suitable advertising, Facebook needs information about people's wishes and needs. For example, the company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

data about your behavior on our website is called "event data" by Facebook. These are also used for measurement and analysis services. This allows Facebook to create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

Personal data (customer data) can be sent to Facebook through the use of individual Facebook tools. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that an arbitrarily large data set is transformed into a string. This is also used to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event Data" means the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact details again.

In order to be able to deliver ads in an optimized way, Facebook will only use the event data if it has been combined with other data (which has been collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with the user's own data.

How can I delete my data or prevent data from being stored?

In accordance with the General Data Protection Regulation, you have the right of access, rectification, portability and deletion of your data.

A complete deletion of the data will only take place if you completely delete your Facebook account. Here's how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook Information" in the left column.

3) Now click " Deactivation and deletion".

4) Now, select "Delete Account" and then click "Next and Delete Account"

5) Now enter your password, click "Continue" and then "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g., in the case of social plugins). In your browser, you can disable, delete or manage some or all cookies. Depending on which browser you use, this works in different ways. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you do not want to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide whether or not to allow each individual cookie.

legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. Therefore, we recommend that you read our privacy policy on cookies carefully and look at Facebook's privacy policy or cookie policy.

Facebook also processes your data in the USA. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Facebook uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you check the data policy on https://www.facebook.com/privacy/policy/.

We have integrated the practical Facebook login on our site. This allows you to easily log in with your Facebook account without having to create another user account. If you decide to register via Facebook Login, you will be redirected to the social media network Facebook. There, you can log in using your Facebook user data. Through this login procedure, data about you or Your user behavior is stored and transmitted to Facebook.

Facebook uses various cookies to store the data. In the following, we will show you the most important cookies that are set or already exist in your browser when you log in to our site via the Facebook login:

name: fr
value: 0jieyh4c2GnlufEJ9.. Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our website work in the best possible way.
expiration date: after 3 months

name: datr
value: 4Jh7XUA2312667693SEmPsSfzCOO4JFFl
Reference: Facebook sets the " datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years

name: _js_datr
value: deleted
Reference: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, Facebook Login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data we receive from Facebook in this way is public data such as

your Facebook name
your profile picture
a stored email address
friendlists
buttons (e.g., "Like" button)
birthday date
language
Location

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit from us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You may revoke this Agreement at any time. If you would like to learn more about data processing by Facebook, we recommend that you read Facebook's privacy policy at https://www.facebook.com/privacy/policy/.

If you are logged in to Facebook, you can change your ad preferences yourself under https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen.

So-called social plug-ins from Meta Platforms Inc. are integrated into our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with a thumbs up) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most used functions are the well-known " Likes"- and " Share"-Buttons.

The following social plug-ins are offered by Facebook:

" Save" button
" Like" button, share, send and quote
page plug-in
Comments
Messenger plug-in
Embedded posts and video players
group plug-in

See https://developers.facebook.com/docs/plugins for more information on how to use each plug-in. On the one hand, we use the social plug-ins to offer you a better user experience on our site, and on the other hand, because they allow Facebook to optimize our advertisements.

If you have a Facebook account or have already visited https://www.facebook.com/, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g., the "Like" button.

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time, and other information about your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and combining it with Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would also like to point out that we do not know exactly what the data is. However, according to our current state of knowledge, we try to inform you as much as possible about data processing. You can also read about how Facebook uses the data in the company's data policy under https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with Facebook social plug-ins:

name: dpr
value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session ends

name: fr
value: 0jieyh4312667693c2GnlufEJ9.. Bde09j…1.0.Bde09j
Reference: The cookie is also necessary for the plug-ins to work properly.
expiration date:: after 3 months

Note: These cookies have been set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings yourself under https://www.facebook.com/adpreferences/advertisers/ If you are not a Facebook user, you can use https://www.youronlinechoices.com/de/praferenzmanagement/?tid=312667693 to manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend that you check the company's own data policy at https://www.facebook.com/privacy/policy/.

Facebook Fanpage Privacy Policy

We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook in the privacy policy at https://www.facebook.com/about/privacy.

Gravatar Privacy Policy

Gravatar Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Processed data: including your encrypted e-mail address, IP address and URL of our server
More details can be found in the privacy policy below.
? Storage period: in principle, the data is deleted when it is no longer useful for the provider's services.
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Gravatar?

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA) on our website. Gravatar is automatically enabled on all WordPress websites, among other things. The function makes it possible to display user images (avatars) for published posts or comments, as long as the corresponding e-mail address is registered with www.gravatar.com.

Through this function, data is sent, stored and processed by Gravatar or Automattic Inc. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.

Gravatar basically stands for "Globally Recognized Avatar" and this refers to a globally available avatar (a user picture) that is associated with the email address. Gravatar is the world's leading provider of this service. As soon as a user enters the e-mail address on a website, which is also registered with the company Gravatar under www.gravatar.com, a previously stored image is automatically displayed together with a published post or comment.

Why do we use Gravatar on our website?

There is a lot of talk about anonymity on the Internet. An avatar gives users a face to the people commenting. In addition, you are generally easier to recognize on the Internet and can thus build up a certain level of awareness. Many users enjoy the advantages of such a user image and also want to appear personal and authentic on the Internet. Of course, we want to offer you the opportunity to display your Gravatar on our website. In addition, we also like to see faces of our commenting users. With the activated Gravatar function, we are also expanding our service on our website. After all, we want you to feel comfortable on our website and to get a comprehensive and interesting offer.

What data does Gravatar store?

For example, as soon as you post a comment on a blog post that requires an email address, WordPress checks to see if the email address is linked to an avatar on Gravatar. For this request, your e-mail address will be sent in encrypted or hashed form, including your IP address and our URL, to the servers of Gravatar or Automattic. This verifies that this email address is registered with Gravatar.

If this is the case, the image stored there (Gravatar) will be displayed together with the published comment. If you have registered an e-mail address with Gravatar and comment on our website, further data will be transmitted, stored and processed by Gravatar. In addition to IP address and data on user behavior, this includes, for example, browser type, unique device identifier, preferred language, dates and time of site entry, operating system and information about the mobile network. Gravatar uses this information to improve its services and offerings and to gain better insights into the use of its services.

The following cookies are set by Automattic when a user uses an email address registered with Gravatar for a comment:

name: gravatar
value: 16b3191024acc05a238209d51ffcb92bdd710bd19312667693-7
Purpose: We have not been able to find out the exact information about the cookie.
expiration date: after 50 years

Name: is-logged-in
value: 1312667693-1
Purpose: This cookie stores the information that the user is logged in via the registered email address.
expiration date: after 50 years

How long and where is the data stored?

Automattic deletes the collected data when it is no longer used for its own services and the company is not legally obliged to retain the data. Web server logs such as IP address, browser type, and operating system are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix possible problems. The data is also stored on Automattic's American servers.

How can I delete my data or prevent data from being stored?

You have the right to access and delete your personal data at any time. If you have registered with Gravatar with an email address, you can delete your account or email address at any time.

Since an image will only be displayed if an e-mail address registered with Gravatar is used and thus data will be transmitted to Gravatar, you can also prevent the transfer of your data to Gravatar by commenting or writing articles on our website with an e-mail address that is not registered with Gravatar.

You can manage, deactivate or delete possible cookies that are set during commenting in your browser. Please note, however, that any comment functions will no longer be available to the full extent. Depending on which browser you use, the management of cookies works a little differently. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

Gravatar also processes your data in the USA. Gravatar or Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Automattic uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Automattic undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find out more about the standard contractual clauses and data processed through the use of Gravatar in the privacy policy on https://automattic.com/privacy/, general information about Gravatar on http://de.gravatar.com/.

Instagram Privacy Policy

Instagram Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as data about user behavior, information about your device and your IP address.
More details can be found in the privacy policy below.
? Storage period: until Instagram no longer needs the data for its purposes
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of Facebook's products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an integrated Instagram function, data will be transmitted, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

In the following, we want to give you a closer look at why Instagram collects data, what data it is, and how you can control data processing to a large extent. Since Instagram is part of Meta Platforms Inc., we get our information from the Instagram Guidelines on the one hand, but also from the Meta Privacy Policy itself on the other.

Instagram is one of the most well-known social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also be useful for personalized advertising on Facebook. This means that only people who are genuinely interested in our products or services receive our ads.

Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that have integrated Instagram functions (such as Instagram images or plug-ins), your browser automatically contacts Instagram's servers. In the process, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our services. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will not be transmitted to Instagram until it has been "hashed" beforehand. Hashing means that a record is turned into a string of characters. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" will also be transmitted. By "event data" Facebook – and consequently also Instagram – means data about your user behavior. It may also happen that contact details are combined with event data. The contact details collected will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions you use and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we will show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

name: csrftoken
value: " "
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more precisely.
expiration date: after one year

name: mid
value: " "
Purpose: Instagram uses this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after session ends

name: fbsr_312667693124024
value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after session ends

name: rur
value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after session ends

name: urlgen
value: " {" 194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe312667693"
Purpose: This cookie is used for Instagram's marketing purposes.
Expiration date: after session ends

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook Companies, with external partners and with people you connect with around the world. The data processing is carried out in compliance with the company's own data policy. Your data is distributed across Facebook's servers around the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data from being stored?

Thanks to the General Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. In the Instagram settings, you can manage your data. If you want to completely delete your data on Instagram, you need to delete your Instagram account permanently.

Here's how Instagram account deletion works:

Open the Instagram app first. On your profile page, go to the bottom and click on "Help Center". Now you come to the company's website. On the web page, click on "Manage your account" and then on "Delete your account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

You can also set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

Instagram also processes your data in the USA. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Instagram uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to bring you closer to the most important information about data processing by Instagram. On https://privacycenter.instagram.com/policy/ you can take a closer look at Instagram's data policy.

X (formerly: Twitter) Privacy Policy

X (formerly: Twitter) Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as data about user behavior, information about your device and your IP address.
More details can be found in the privacy policy below.
? Storage period: X deletes collected data from other websites after 30 days at the latest
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is X?

On our website, we have incorporated functions of X. These include, for example, embedded tweets, timelines, buttons or hashtags. X is a short message service and social media platform of the American company X Corp., 1355 Market Street, Suite 900 San Francisco, CA 94103, USA. For the European area, the company Twitter International Unlimited Company (One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland) is responsible for the processing of personal data.

To our knowledge, in the European Economic Area and Switzerland, the mere inclusion of X functions does not transmit any personal data or data relating to your web activities to X. Only when you interact with the X functions, such as clicking on a button, can data be sent to, stored and processed by X. We have no influence on this data processing and bear no responsibility. As part of this privacy policy, we would like to give you an overview of what data X stores, what X does with this data and how you can protect yourself from data transmission to a large extent.

For some, X is a news service, for others a social media platform, and still others call it a microblogging service. All these terms have their justification and mean more or less the same thing.

Both private individuals and companies use X to communicate with interested people via short messages. X only allows 280 characters per message. These messages are called "tweets." Unlike Facebook, for example, the service does not focus on expanding a network for " Friends", but wants to be understood as a worldwide and open news platform. With X, you can also keep an anonymous account and tweets can be deleted by the company on the one hand, and by the users themselves on the other.

Why do we use X on our website?

Like many other websites and companies, we try to offer our services through various channels and communicate with our customers. Especially X, (probably better known to many as Twitter) has grown close to our hearts as a useful "small" news service. Again and again, we tweet or retweet exciting, funny or interesting content. We understand that you can't follow every channel separately. After all, you have something else to do. That's why we've included X functions on our website. You can experience our X-activity "on site" or come to our X-page via a direct link. Through this integration, we want to strengthen our service and the user-friendliness on our website.

What data does X store?

On some of our subpages you will find the built-in X-functions. When you interact with the X content, such as clicking a button, X can collect and store data. Even if you don't have an X account yourself. X calls this data " Log data". This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on X and what actions you have taken. X, of course, stores more data if you have an X account and are logged in. Until now, this storage has been done via cookies. Cookies are small text files that are usually placed in your browser and transmit different information to X.

We will now show you which cookies are set when you are not logged in to X, but visit a website with built-in X functions. Please consider this list as an example. We cannot guarantee any claim to completeness here, as the choice of cookies is constantly changing and depends on your individual actions with the X content.

These cookies were used in our test:

name: personalization_id
value: " v1_cSJIsogU51SeE312667693"
Purpose: This cookie stores information about how you use the website and which advertisements may have brought you to X.
Expiration date: after 2 years

name: lang
value: en
Purpose: This cookie stores your default or preferred language.
expiration date: after session ends

name: guest_id
value: 312667693v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
expiration date: after 2 years

name: fm
value: 0
Purpose: Unfortunately, we were not able to find out the purpose of this cookie.
expiration date: after session ends

name: external_referer
value: 3126676932beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit X and how long you visit X.
Expiration date: After 6 days

name: eu_cn
value: 1
Purpose: This cookie stores user activity and serves various advertising purposes of X.
Expiration date: After one year

name: ct0
value: c1179f07163a365d2ed7aad84c99d966
Purpose: Sorry, we couldn't find any information about this cookie.
expiration date: after 6 hours

name: _twitter_sess
value: 53D%253D– dd0248312667693-
Purpose: This cookie allows you to use functions within the X website.
expiration date: after session ends

Note: X also works with third-party vendors. That's why we also detected the three Google Analytics cookies _ga, _gat, _gid in our test.

X uses the data collected to better understand user behavior and thus improve its own services and promotional offers, and on the other hand, the data is also used for internal security measures.

How long and where is the data stored?

If X collects data from other websites, it will be deleted, aggregated or otherwise obscured after a maximum of 30 days. The X servers are located on various server centers in the United States. Accordingly, it can be assumed that the data collected will be collected and stored in America. After our research, we couldn't clearly determine whether X also has its own servers in Europe. In principle, X can store the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data from being stored?

X repeatedly emphasizes in its privacy policy that it does not store any data from external website visits if you or your customers do not use it. Your browser is located in the European Economic Area or Switzerland. However, if you interact with X directly, X will of course also store data about you.

If you have an X account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and Privacy". Here you can manage the data processing individually.

If you don't have an X account, you can go to twitter.com and then click on "Customization". Under "Individualization and data" you can manage your collected data.

As mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that cookies can only be used in the browser you have selected " edit". This means that if you use a different browser in the future, you will have to manage your cookies there again according to your preferences. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether you want to allow a cookie or not.

X also uses the data for personalized advertising inside and outside X. In the settings, you can switch off personalized advertising under "Individualization and data". If you use X on a browser, you can view personalized advertising at https://optout.aboutads.info/?c=2& lang=EN disable.

legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

X also processes your data in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

X uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, X undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on X's Standard Contractual Clauses, see https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have given you a basic overview of data processing by X. We do not receive any data from X and are not responsible for what X does with your data. If you have any further questions on this topic, we recommend the X privacy policy at https://twitter.com/de/privacy.

Blogs and Publications Media Introduction

Blogs and Publication Media Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: To present and optimize our services as well as communication between website visitors, security measures and administration
? Data processed: Data such as contact details, IP address and published content.
More details can be found in the tools used.
? Storage time: depending on the tools used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) sentence 1 (b) GDPR (contract)

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you can also communicate with us on the other. Your data may also be stored and processed by us. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text, we go into general terms about which data about you may be processed. Exact information on data processing always depends on the tools and functions used. You will find detailed information about data processing in the privacy policies of the individual providers.

Why do we use blogs and publication media?

Our biggest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are important to us. That's why we want to create a good interactive exchange between us and you. With various blogs and publication opportunities, we can achieve exactly that. For example, you may comment on our content, comment on other comments, or in some cases, post yourself.

What data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often, IP address, username and published content are stored. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies may also be used for data storage. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the privacy policy of the respective provider.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. For example, post and comment functions store data until you revoke data storage. In general, personal data will only be stored for as long as it is absolutely necessary for the provision of our services.

right to object

You also have the right and the opportunity to withdraw your consent to the use of cookies or third-party communication tools at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data by cookies by managing, disabling or deleting cookies in your browser.

Since cookies may also be used in publication media, we also recommend our general privacy policy on cookies. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.

legal basis

We use the means of communication mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 para. 1 sentence 1 lit. b. GDPR.

Certain types of processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented to the processing and storage of your data by integrated publication media, this consent shall be deemed to be the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the communication features we use place cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

information about special tools can be found – if available – in the following sections.

Blog Posts and Comment Functions Privacy Policy

There are various online means of communication that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write posts. If you use this function, your IP address may be stored for security reasons. In this way, we protect ourselves from unlawful content such as insults, unauthorized advertising or prohibited political propaganda. In order to detect whether comments are spam, we may also store and process user information on the basis of our legitimate interest. If we start a survey, we also store your IP address for the duration of the survey so that we can make sure that all participants only vote once. Cookies may also be used for the purpose of storage. Any data that we store about you (such as content or information about you) will be stored until you object.

Comments Subscriptions Privacy Policy

You can also subscribe to comments that follow your post. In this case, you will always receive a message when a follow-up comment is published. First, you will receive a confirmation email to check if the email address provided belongs to you. By submitting the confirmation, you also consent to the processing of your data. You can unsubscribe from this subscription at any time (as in the case of a newsletter, for example) and revoke your consent. The lawfulness of the processing up to this point remains unaffected. As long as you are a subscriber to the comments, we will store your registration time and your IP address so that we can prove your consent if necessary. After you cancel your subscription, we may retain your email address for up to three years on the legal basis of our legitimate interest in providing proof of consent. However, if you confirm your previous consent to the subscription and request that your data be deleted, the data will be deleted from our system immediately.

WordPress Emojis Privacy Policy

We also use so-called emojis and smilies on our blog. We probably don't need to explain exactly what emojis are here. You know those laughing, angry or sad faces. They are graphical elements or files that we make available and are loaded from another server. The service provider for the retrieval of WordPress emojis and smilies is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third party stores your IP address in order to be able to transmit the emoji files to your browser.

Automattic also processes your data in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

The Data Processing Agreements, which correspond to the Standard Contractual Clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can find out more about the data processed through the use of WordPress emojis in the Privacy Policy on https://automattic.com/privacy/.

Online Marketing Introduction

Online Marketing Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Evaluation of visitor information for the optimization of the website.
? Data processed: Access statistics that include data such as access locations, device data, access duration and time, browsing behavior, click behaviour and IP addresses. Personal data such as name or e-mail address may also be processed. More details can be found at the respective online marketing tool.
? Storage period: depending on the online marketing tools used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all actions that are carried out online to achieve marketing goals, such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures are aimed at drawing people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time, this is online advertising, content marketing or search engine optimization. In order for us to be able to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without consciously taking measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target audience. Ultimately, the purpose of these online marketing tools is to optimize our offering.

What data is processed?

In order for our online marketing to work and the success of the measures to be measured, user profiles are created and data is stored, for example, in cookies (i.e. small text files). With the help of this data, we can not only place advertising in the classic way, but also present our content directly on our website in the way you prefer. For this, there are various third-party tools that offer these functions and accordingly also collect and store data from you. For example, the named cookies store which websites you have visited on our website, how long you have viewed these pages, which links or buttons you click on or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have consented to us also determining your location, we can also store and process it.

Your IP address is stored in pseudonymized form (i.e. abbreviated). Unique data that directly identifies you as a person, such as name, address or e-mail address, are also only stored in pseudonymized form as part of the advertising and online marketing processes. This means that we cannot identify you as a person, but we have only stored the pseudonymized, stored information in the user profiles.

Cookies may also be used, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, e-mail address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

For all advertising tools we use, which store data about you on their servers, we only ever receive aggregated information and never data that makes you identifiable as an individual. The data only shows how well placed advertising measures worked. For example, we see what actions have prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we will be able to improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different periods of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for a few years. In the respective privacy policies of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

right to object

Since cookies can usually be used in online marketing tools, we also recommend that you read our general privacy policy about cookies. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.

legal basis

If you have consented to the use of third-party service providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate interests). Nevertheless, we only use the tools if you have given your consent.

information on special online marketing tools can be found – if available – in the following sections.

Google AdMob Privacy Policy

We use Google AdMob, a mobile advertising tool, on our website. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Controller-Controller Data Protection Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google AdMob in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Google Marketing Platform (formerly: DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy at https://policies.google.com/privacy?hl=de.

Cookie Consent Management Platform Summary
? Data subject: Website Visitors
? Purpose: To obtain and manage consent to certain cookies and therefore the use of certain tools
? Data processed: Data to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found in the respective tool used.
? Storage period: Depends on the tool used, you have to be prepared for periods of several years
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with cookie consent required by data protection law, and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or not. The following graphic illustrates the relationship between browser, web server, and CMP.

Consent Management Platform Overview

Why do we use a cookie management tool?

Our goal is to provide you with the best possible transparency in the area of data protection. In addition, we are also legally obliged to do so. We want to educate you as much as possible about all the tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in compliance with the GDPR. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of the cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different periods of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for a few years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the duration of data processing.

right to object

You also have the right and the possibility to withdraw your consent to the use of cookies at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data by cookies by managing, disabling or deleting cookies in your browser.

information on specific cookie management tools, learn – if available – in the following sections.

legal basis

If you agree to cookies, these cookies will process and store your personal data. If we are allowed to use cookies through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to be able to enable you to give consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6 (1) (f) GDPR).

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Cybersecurity
? Data processed: Data such as your IP address, name or technical data such as browser version
More details can be found below and in the individual data protection texts.
? Storage period: In most cases, the data is stored until it is no longer needed for the performance of the service
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a security & Anti-spam software?

With so-called security & Anti-spam software allows you and us to protect yourself from various spam or phishing e-mails and possible other cyberattacks. Spam refers to advertising e-mails from a mass mailing that you did not request yourself. Such e-mails are also called data garbage and can also incur costs. Phishing emails, on the other hand, are messages that aim to build trust through fake news or websites in order to obtain personal information. Anti-spam software usually protects against unsolicited spam messages or malicious mails that could infiltrate viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use Security & Anti-spam software?

We attach great importance to security on our website. After all, it's not just about our safety, but above all about your safety. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And therefore, a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we use other external security services in addition to the standardized security systems on our computers. This will better prevent unauthorized traffic of data and thus protect us from cybercrime.

What data is collected by security & anti-spam software?

Which data exactly is collected and stored depends of course on the respective service. However, we always try to use only programs that collect data very sparingly or only store data that is necessary for the performance of the service offered. In principle, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Performance and log data can also be collected in order to detect possible incoming threats in good time. This data will be processed within the framework of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third-party service providers who may store and/or process data under the direction of and in accordance with the Privacy Policy and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. For example, security programs store data until you or we revoke data storage. In general, personal data will only be stored for as long as is strictly necessary for the provision of the services. In many cases, unfortunately, we lack precise information from the providers about the length of storage.

right to object

You also have the right and the opportunity to withdraw your consent to the use of cookies or third-party security software providers at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data by cookies by managing, disabling or deleting cookies in your browser.

Since cookies may also be used by such security services, we recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.

legal basis

We use the security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain types of processing, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is considered the legal basis for data processing (Art. 6 (1) (a) GDPR). Most of the services we use place cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

information about special tools can be found – if available – in the following sections.

Google reCAPTCHA privacy policy

Google reCAPTCHA Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: To optimize our service and protect against cyber attacks
? Data processed: Data such as IP address, browser information, your operating system, restricted location and usage data
More details can be found below in this Privacy Policy.
? Storage period: depending on the data stored
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine if you are really a flesh-and-blood human and not a robot or other spam software. By spam we mean any unsolicited information that is sent to us by electronic means without being asked. In the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With Google's reCAPTCHA, we usually don't have to bother you with such puzzles. In most cases, it is enough to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to tick a box anymore. You can find out exactly how this works and, above all, what data is used for it in the course of this privacy policy.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the internet is performed by a human rather than a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between bot and human. In the case of captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but have considerable difficulties for machines. With reCAPTCHA, you don't have to actively solve puzzles anymore. The tool uses modern risk techniques to distinguish humans from bots. All you have to do is tick the text box "I'm not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are to be human even before you enter your captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people to our site. Bots or spam software of all kinds can safely stay at home. That's why we pull out all the stops to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really human. reCAPTCHA therefore serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during a registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website are genuinely human beings. This means that the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with any other data held by Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether your browser already has Google cookies from other Google services (YouTube. Gmail, etc.) are placed. reCAPTCHA then sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

referrer URL (the address of the page the visitor is coming from)
IP address (e.g. 256.123.123.1)
information about the operating system (the software that enables your computer to operate. Well-known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that store data in your browser)
mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
date and language settings (which language or date you have preset on your PC will be saved)
All JavaScript objects (JavaScript) is a programming language that allows websites to adapt to the user. JavaScript objects can collect all sorts of data under one name)
screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the "I am not a robot" checkmark. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire detection process runs in the background. Google does not find out exactly how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

name: IDE
value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-312667693-8
Reference: This cookie is set by the company DoubleClick (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
expiration date: after one year

name: 1P_JAR
value: 2019-5-14-12
Purpose: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
expiration date: after one month

name: ANID
value: U7j1v3dZa3126676930xgZFmiqWppRWKOr
Reference: We were not able to find out much information about this cookie. Google's privacy policy refers to the cookie in the context of "advertising cookies" such as " DSID", " FLC", " AID", " TAID" mentioned. ANID is stored under domain google.com.
expiration date: after 9 months

name: CONSENT
value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of different Google services. CONSENT is also used for security to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
expiration date: after 19 years

name: NID
value: 0WmuWqy312667693zILzqV_nmt3sDXwPeM5Q
Reference: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always receive tailor-made advertisements. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
expiration date: after 6 months

Name: DV
value: gEAABBCjJMXcI0dSAAAANbqc312667693-4
Reference: Once you have ticked the "I am not a robot" checkmark, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymized form and is also used to make user distinctions.
expiration date: after 10 minutes

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, data from you is transferred to the Google server. Where exactly this data is stored, Google does not clearly depict, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings will be stored on Google's European or American servers. As a matter of principle, the IP address that your browser transmits to Google will not be merged with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of Google apply to this.

How can I delete my data or prevent data from being stored?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, as soon as you access our site, the data is automatically transmitted to Google. To delete this data, you need to set Google support to https://support.google.com/?hl=de& tid=312667693.

Therefore, if you use our website, you agree that Google LLC and its representatives may automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. This means that data may not simply be transferred, stored and processed to unsafe third countries unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.

legal basis

If you have consented to the use of Google reCAPTCHA, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) this consent constitutes the legal basis for the processing of personal data, as it may occur when it is collected by Google reCAPTCHA.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate interests). However, we only use Google reCAPTCHA if you have given your consent.

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can read more about reCAPTCHA on Google's web developer page on https://developers.google.com/recaptcha/. Although Google goes into more detail about the technical development of reCAPTCHA here, you won't find precise information about data storage and data protection-related topics there either. A good overview of the basic use of data at Google can be found in the company's own privacy policy on https://policies.google.com/privacy.

iThemes Security Privacy Policy

We use iThemes Security, a security plugin for the WordPress content management system, for our website. The service provider is the American company iThemes Media LLC, 1720 S Kelly Ave, Edmond, OK 73013, USA. In 2018, the company was acquired by Liquid Web LLC (2703 Ena Drive, Lansing, MI 48917, USA).

iThemes also processes your data in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

iThemes uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Liquid Web undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

On the website https://www.liquidweb.com/blog/liquid-web-and-gdpr-compliance/ you will find a download link where you can download the Data Processing Addendum. You can also find out more about the Standard Contractual Clauses.

You can find out more about the data processed by the use of iThemes or Liquid Web in the Privacy Policy at https://www.liquidweb.com/about-us/policies/privacy-policy/.

Wordfence Privacy Policy

We use Wordfence, a WordPress security plugin, for our website. The service provider is the American company Defiant, Inc., 1700 Westlake Ave N Ste 200, Seattle, WA 98109, USA.

Wordfence also processes your data in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

Wordfence uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Wordfence undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Protection Regulation, which correspond to the Standard Contractual Clauses, can be found at https://www.wordfence.com/help/general-data-protection-regulation/.

You can find out more about the data processed through the use of Wordfence in the privacy policy on https://www.wordfence.com/privacy-policy/.

External Online-Platforms Introduction

External Online Platforms Privacy Policy Summary
? Data subjects: Visitors to the website or visitors to external online platforms
? Purpose: Presentation and optimization of our service, contact to visitors, interested parties
? Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
More details can be found on the respective platform used.
? Storage period: depending on the platforms used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are external online platforms?

In order to be able to offer our services or products outside of our website, we also use external platforms. These are usually online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the privacy policies of the external platforms we use also apply. This is especially the case when our products are purchased via the platform. That is, if there is a payment transaction. Furthermore, most platforms also use your data to optimize their own marketing measures. For example, with the help of collected data, the platform can tailor advertisements precisely to the interests of customers and website visitors.

Why do we use external online platforms?

In addition to our website, we also want to offer our services on other platforms in order to bring our offer closer to more customers. External online marketplaces such as Amazon, eBay or Digistore24 offer large sales websites that offer our products to people who may not be familiar with our website. It may also happen that built-in elements on our site lead to an external online platform. Data that is processed and stored by the online platform used is used by the company on the one hand to log the payment process, but on the other hand also to be able to carry out web analyses.

The aim of these analyses is to be able to develop more accurate and personalized marketing and advertising strategies. Depending on your behavior on a platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also makes it possible for the platforms to present you with tailor-made advertisements or products. In most cases, cookies are set in your browser for this purpose, which store data about your usage behavior.

Please note that when you use the Platforms or our built-in elements, your data may also be processed outside the European Union, as online platforms, such as Amazon or eBay, are American companies. As a result, you may not be able to easily claim or enforce your rights in relation to your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective external platform. But it's usually data such as phone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often, most of this data is stored in cookies. If you have your own profile on an external platform and are also logged in there, data can be linked to the profile. The collected data is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective privacy policy. If you have any questions about data storage and data processing, or if you wish to assert your rights, we recommend that you contact the platform directly.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. For example, Amazon stores data until it is no longer needed for its own purpose. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products.

right to object

You also have the right and the possibility to withdraw your consent to the use of cookies at any time. This can be done either via our cookie management tool or via opt-out functions on the respective external platform. Furthermore, you can also prevent the collection of data by cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may be used, we also recommend that you read our general privacy policy about cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective external platforms.

legal basis

If you have consented to your data being processed and stored by external platforms, this consent shall apply as the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of a legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. If we have integrated elements of external platforms on our website, we will only use them if you have given your consent.

information on specific external platforms can be found – if available – in the following sections.

Elopage Privacy Policy

We use the online sales platform elopage. The service provider is the German company elopage GmbH, Kurfürstendamm 208, 10719 Berlin, Germany. You can find out more about the data processed through the use of elopage in the privacy policy on https://elopage.com/privacy?locale=de.

Audio & Video Introduction

Audio & Video Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in the corresponding data protection texts.
? Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are audio and video elements?

We have included audio or video elements on our website so that you can watch videos or listen to music/podcasts directly from our website. The content is provided by service providers. All content is therefore also obtained from the respective servers of the providers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by the service providers.

Why do we use audio & Video elements on our website?

Of course, we want to provide you with the best offer on our website. And we are aware that content is no longer conveyed in text and static images. Instead of simply giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video and/or audio content.

What data is generated by audio & Video elements saved?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, your data will also be transmitted to the third-party provider and stored there. Some information is collected and stored regardless of whether you have an account with the third party or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or which website you use to access the service. All of this information is usually stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. As a matter of principle, personal data is only processed for as long as it is absolutely necessary for the provision of our services or products. This usually applies to third-party providers as well. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for a few years.

right to object

Since cookies are usually also used due to the integrated audio and video functions on our site, you should also read our general privacy policy about cookies. In the privacy policies of the respective third-party providers, you can find out more about the handling and storage of your data.

legal basis

If you have consented to your data being processed and stored through integrated audio and video elements, this consent shall be deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. However, we will only use the integrated audio and video elements if you have given your consent.

SoundCloud Privacy Policy

SoundCloud Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details can be found below in this Privacy Policy.
? Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is SoundCloud?

On our website, we use functions (widgets) of the social media network SoundCloud of the company SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany. You can recognize the widgets by the well-known orange logo. By using functions such as playing music, data is transmitted, stored and evaluated to SoundCloud. In this privacy policy, we will show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or data transfer.

The social media network SoundCloud is an online music platform used to share and distribute audio files. On SoundCloud, musicians or podcasters offer their audio files for download. In addition, SoundCloud can also be used to embed the audio files in other websites. And that's exactly what we did. Typical for SoundCloud are the graphical representations of the audio files in waveform and the comment bar. This allows registered users to listen to and comment on music or podcasts at any time.

Why do we use SoundCloud on our website?

Our goal is to provide you with the best possible service on our website. We don't just mean our products or services. Holistic customer service also includes how comfortable you feel on our website and how helpful our website is for you. Thanks to the embedded SoundCloud playback function, we can deliver acoustic content directly and free of charge. You don't have to follow any link to listen to an audio file, you can start right away via our website.

What data is stored on SoundCloud?

As soon as you visit one of our websites that has a widget (like or share button or play function) built-in, your browser connects to a SoundCloud server. In the process, data from you can be transferred to SoundCloud, where it can be managed and stored. For example, this is how SoundCloud learns your IP address and which page (in this case, ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the data collected will be directly assigned to your account/account. The only way to prevent this is to log out of SoundCloud during your stay on our website. In addition to the above-mentioned information, the cookies also store data about your user behavior. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud uses not only its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to obtain more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior through the cookies used by SoundCloud. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud.

In the following, we show cookies that are set when you go to a website that has integrated SoundCloud functions. This list is only an example of possible cookies and is not exhaustive. In this example, the user does not have a SoundCloud account:

name: sc_anonymous_id
value: 208165-986996-398971-423805312667693-0
Purpose: This cookie makes it possible to embed files or other content in websites and stores a user ID.
expiration date: after 10 years

note:
The cookie sc_anonymous_id is set immediately when you are on one of our websites that has a built-in Soundcloud function. You don't need to interact with the feature yet.

name: __qca
value: P0-1223379886-1579605792812312667693-7
Reference: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the site or how long you stay on the site. The collected information is then shared with SoundCloud.
expiration date: after one year

name: sclocale
value: en
Reference: The cookie remembers the language preference you have preset.
expiration date: after one year

name: _soundcloud_session
value: /
Purpose: We were not able to find any specific information about this cookie.
expiration date: after session ends

name: _session_auth_key
value: /
Purpose: With the help of the cookie, session information (i.e. user behavior) can be stored and a client request can be authenticated.
expiration date: after 10 years

In addition, SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its own services and display personalized advertising.

How long and where is the data stored?

In principle, the data collected will remain stored at SoundCloud as long as a user account exists or as long as it is necessary for SoundCloud to achieve its business goals. Exactly how long it is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request that the data be deleted.

How can I delete my data or prevent data from being stored?

If you have a SoundCloud account, you can use "Settings" to manage data processing. Delete your entire account. However, you can also manage, delete or disable cookies in your browser exactly according to your requirements. The approach always depends on the browser you are using. If you choose to delete or disable cookies, please note that not all features may be available. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

legal basis

If you have consented to your data being processed and stored through integrated SoundCloud elements, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated SoundCloud elements if you have given your consent. SoundCloud also sets cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

We hope we've given you a good overview of traffic through SoundCloud. If you would like to learn more about SoundCloud's privacy policy and general handling of data, we recommend that you read the company's privacy policy at https://soundcloud.com/pages/privacy.

Spotify Privacy Policy

We use Spotify, a tool for music and podcasts, on our website. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden. You can find out more about the data processed through the use of Spotify in the Privacy Policy at https://www.spotify.com/de/legal/privacy-policy/.

Vimeo Privacy Policy

Vimeo Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
More details can be found below in this Privacy Policy.
? Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Vimeo?

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In doing so, certain data from you may be transmitted to Vimeo. In this privacy policy, we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transfer.

Vimeo is a video platform that was founded in 2004 and has been streaming videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand, it also offers interesting documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The goal of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right away. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you access a page on our website that has embedded a Vimeo video, your browser connects to Vimeo's servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, operating system, or basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with the built-in Vimeo function. Vimeo may track and store these actions with the help of cookies and similar technologies.

If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may have already been set in your browser. In addition, your actions on our website will be directly linked to your Vimeo account. To prevent this from happening, you need to be aware of the " Surfing" on our website, log out of Vimeo.

In the following, we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

name: player
value: " "
Reference: This cookie remembers your preferences before you play an embedded Vimeo video. This will bring you back to your preferred settings the next time you watch a Vimeo video.
expiration date: after one year

name: vuid
value: pl1046149876.614422590312667693-4
Reference: This cookie collects information about your actions on websites that have embedded a Vimeo video.
expiration date: after 2 years

Note: These two cookies are always set as soon as you are on a web page with an embedded Vimeo video. If you watch the video and click the button to, for example, watch the video " Share" or to " liken", further cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

name: _abexps
value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. For example, this could be a default language, a region, or a username. Generally, the cookie stores data about how you use Vimeo.
expiration date: after one year

name: continuous_play_v3
value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie remembers when you pause or replay a video.
expiration date: after one year

name: _ga
value: GA1.2.1522249635.1578401280312667693-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

name: _gcl_au
value: 1.1.770887836.1578401279312667693-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
expiration date: after 3 months

name: _fbp
value: fb.1.1578401280585.310434968
Reference: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
expiration date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York. However, the services are offered worldwide. The company uses computer systems, databases, and servers in the U.S. and other countries. This means that your data can also be stored and processed on servers in America. The data will remain stored by Vimeo until the company no longer has a commercial reason for storing it. Then the data is deleted or anonymized.

How can I delete my data or prevent data from being stored?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or disable cookies at any time in your browser settings. Depending on your browser, this works a bit differently. Please note that after disabling/deleting cookies, various functions may no longer be available to their full extent. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

legal basis

If you have consented to your data being processed and stored through integrated Vimeo elements, this consent shall be considered the legal basis for data processing (Art. 6(1)(a) GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

Vimeo also processes your data in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

Vimeo uses so-called standard contractual clauses (= Art. 46 paras. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Vimeo's Standard Contractual Clauses, see https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.

You can find out more about the use of cookies on Vimeo at https://vimeo.com/cookie_policy, Information on data protection at Vimeo can be found at https:// vimeo.com/privacy read.

YouTube Privacy Policy

YouTube Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
More details can be found below in this Privacy Policy.
? Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is YouTube?

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you access a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on the settings, different data is transmitted. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can view, rate, comment and upload videos free of charge. Over the past few years, YouTube has become one of the most important social media channels in the world. In order for us to be able to display videos on our website, YouTube provides a snippet of code that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine due to the embedded videos. Even though we serve ads through Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offerings.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video embedded in it, YouTube will at least set a cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your internet service provider. Other data may include contact details, any reviews, sharing content via social media, or adding to your favorites on YouTube.

If you're not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting will be retained. But a lot of interaction data cannot be stored because fewer cookies are set.

In the following list, we show cookies that have been set in a test in the browser. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set with a logged in account. The list cannot claim to be exhaustive, because the user data always depends on the interactions on YouTube.

Name: YSC
value: b9-CV6ojI5Y312667693-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after session ends

name: PREF
value: f1=50000000
Reference: This cookie also registers your unique ID. Google uses PREF to obtain statistics on how you use YouTube videos on our website.
expiration date: after 8 months

name: GPS
value: 1
Reference: This cookie registers your unique ID on mobile devices to track GPS location.
expiration date: after 30 minutes

name: VISITOR_INFO1_LIVE
value: 95Chz8bagyU
Reference: This cookie tries to estimate the user's bandwidth on our web pages (with built-in YouTube video).
expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

name: APISID
value: zILlvClZSkqGsSwI/AU1aZI6HY7312667693-
Reference: This cookie is used to build a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

name: CONSENT
value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of different Google services. CONSENT is also used for security in order to verify users and protect user data from unauthorized attacks.
expiration date: after 19 years

name: HSID
value: AcRwpgUik9Dveht0I
Reference: This cookie is used to build a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

name: LOGIN_INFO
value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years

name: SAPISID
value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

name: SID
value: oQfNKjAsI312667693-
Reference: This cookie stores your Google Account ID and your last sign-in time in a digitally signed and encrypted form.
Expiration date: after 2 years

name: SIDCC
value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different periods of time. Some data can be deleted at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data from being stored?

Basically, you can delete data in your Google Account manually. Introduced in 2019, the automatic deletion of location and activity data makes information more dependent on your decision – stored for either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you are using, this works in different ways. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you do not want to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide whether or not to allow each individual cookie.

legal basis

If you have consented to your data being processed and stored through embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies on your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

Youtube also processes your data in the USA. YouTube or Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We have added the YouTube Subscribe button to our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white font against a red background and the white "Play" icon to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make it as easy as possible for you to access our comprehensive content. Please note that this may allow YouTube to store and process your data.

If you see a built-in subscribe button on our site, YouTube – according to Google – at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
value: b9-CV6ojI5312667693Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after session ends

name: GPS
value: 1
Reference: This cookie registers your unique ID on mobile devices to track GPS location.
expiration date: after 30 minutes

name: VISITOR_INFO1_LIVE
value: 31266769395Chz8bagyU
Reference: This cookie tries to estimate the user's bandwidth on our web pages (with built-in YouTube video).
expiration date: after 8 months

Note: These cookies have been set after a test and cannot claim to be complete.

If you are logged in to your YouTube account, YouTube may store many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Video Conferencing & Streaming Introduction

Video Conferencing & Streaming Privacy Policy Summary
? Data subjects: Users who use our video conferencing or streaming tool
? Purpose: Communication and presentation of content
? Data processed: Access statistics that include data such as name, address, contact details, email address, telephone number or your IP address. More details can be found in the video conferencing or streaming tool used.
? Storage period: depending on the video conferencing or streaming tool used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What is video conferencing & streaming?

We use software programs that allow us to hold video conferences, online meetings, webinars, display sharing and/or streaming. In a video conference or streaming, information is transmitted simultaneously via sound and moving image. With the help of such video conferencing or streaming tools, we can communicate quickly and easily with customers, business partners, clients and also employees via the Internet. Of course, when selecting a service provider, we pay attention to the given legal framework.

Basically, third-party vendors may process data as soon as you interact with the software program. Third-party video conferencing or streaming solutions use your data and metadata for different purposes. The data helps, for example, to make the tool more secure and to improve the service. In most cases, the data may also be used for the third-party provider's own marketing purposes.

Why do we use video conferencing & Streaming on our website?

We want to communicate with you, our customers and business partners digitally in a fast, uncomplicated and secure way. This works best with video conferencing solutions that are easy to use. Most of the tools also work directly from your browser, and after just a few clicks, you'll be right in the middle of a video meeting. The tools also offer helpful additional features such as a chat and screen sharing function or the ability to share content between meeting participants.

What data is processed?

If you participate in our video conference or streaming, your data will also be processed and stored on the servers of the respective service provider.

Exactly what data is stored depends on the solutions used. Each provider stores and processes different amounts of data. However, as a rule, most providers store your name, address, contact details such as your e-mail address or your telephone number and your IP address. Furthermore, information about the device you use, usage data such as which websites you visit, when you visit a website or which buttons you click on can also be stored. Data that is shared within the video conference (photos, videos, texts) can also be saved.

Duration of data processing

We will inform you about the duration of data processing below in connection with the service used, if we have further information on this. In general, we process personal data only for as long as it is absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to its own requirements, which we then have no influence on.

right to object

You always have the right to access, rectify and delete your personal data. If you have any questions, you can also contact the person responsible for the video conferencing or streaming tool you are using at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant provider.

legal basis

If you have consented to your data being processed and stored by the video or streaming solution, this consent shall be deemed to be the legal basis for data processing (Art. 6(1)(a) GDPR). In addition, we can also offer a video conference as part of our services if this has been contractually agreed with you in advance (Art. 6 para. 1 lit. b GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners, but only if you have at least consented. Most video or streaming solutions also place cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy policy on cookies and look at the privacy policy or cookie policy of the respective service provider.

information on dedicated video conferencing and streaming solutions, learn – if available – in the following sections.

Zoom Privacy Policy

Zoom Privacy Policy Summary
? Data subjects: Users using Zoom
? Purpose: to provide an additional service to our website visitors
? Data processed: Access statistics that include data such as name, address, contact details, email address, telephone number or your IP address. More details can be found below in this Privacy Policy
? Storage period: Data is stored for as long as Zoom needs it for the purpose of the service
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contract)

What is Zoom?

We use the video conferencing tool Zoom from the American software company Zoom Video Communications for our website. The company is headquartered in San Jose, California, at 55 Almaden Boulevard, 6th Floor, CA 95113. Thanks to "Zoom", we can easily hold a video conference with customers, business partners, clients and employees without any software installation. In this privacy policy, we go into more detail about the service and inform you about the most important aspects relevant to data protection.

Zoom is one of the world's best-known video conferencing solutions. With the "Zoom Meetings" service, for example, we can hold an online video conference with you, but also with employees or other users via a digital conference room. This makes it very easy for us to get in touch digitally, exchange ideas on various topics, send text messages or even make phone calls. You can also use Zoom to share the screen, exchange files and use a whiteboard.

Why do we use Zoom on our website?

It is important to us that we can communicate with you quickly and easily. And that's exactly what Zoom offers us. The software program also works directly through a browser. This means that we can simply send you a link and start the video conference. Of course, additional functions such as screen sharing or file sharing are also very practical.

What data does Zoom store?

When you use Zoom, data is also collected from you so that Zoom can provide its services. On the one hand, this is data that you consciously make available to the company. This includes, for example, your name, telephone number or your email address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data of your browser or your IP address. In the following, we will take a closer look at the data that Zoom may collect and store from you:

If you provide information such as your name, username, email address, or phone number, that data will be stored by Zoom. Content that you upload while using Zoom will also be saved. These include, for example, files or chat logs.

In addition to the IP address mentioned above, the technical data that Zoom automatically stores includes the MAC address, other device IDs, device type, operating system you are using, which client you are using, camera type, microphone and speaker type. Your approximate location will also be determined and stored. Zoom also stores information about how you use the service. For example, whether you "zoom" via desktop or smartphone, whether you use a phone call or VoIP, whether you participate with or without video, or whether you request a password. Zoom also records so-called metadata such as duration of the meeting/call, start and end of meeting participation, meeting name, and chat status.

Zoom mentions in its privacy policy that it does not use advertising cookies or tracking technologies for its services. These tracking methods are only used on the company's own marketing websites, such as https://explore.zoom.us/docs/de-de/home.html. Zoom does not resell or use personal information for advertising purposes.

How long and where is the data stored?

Zoom does not disclose a specific timeframe in this regard, but emphasizes that the data collected will be stored for as long as it is necessary to provide the services or for its own purposes. The data will only be stored for a longer period of time if this is required for legal reasons.

Basically, Zoom stores the data it collects on American servers, but data can arrive at different data centers around the world.

How can I delete my data or prevent data from being stored?

If you don't want data to be stored during the Zoom meeting, you'll have to skip the meeting. However, you always have the right and the possibility to have all your personal data deleted. If you have a Zoom account, see https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account for instructions on how to delete your account.

legal basis

Zoom also processes your data in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the lawfulness and security of data processing.

Zoom uses so-called standard contractual clauses (= Art. 46 para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Zoom undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We hope to have provided you with an overview of data processing by Zoom. Of course, it can always happen that the company's privacy policy changes. Therefore, for more information on the processed data and the standard contractual clauses, we recommend that you also refer to Zoom's privacy policy at https://explore.zoom.us/de/privacy/.

Data Processing Agreement (DPA) Zoom

We have concluded a data processing agreement (DPA) with Zoom within the meaning of Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)"

This Agreement is required by law because Zoom processes personal data on our behalf. It clarifies that Zoom may only process data they receive from us in accordance with our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf.

Web Design Introduction

Web Design Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Improve user experience
? Data processed: The data processed depends heavily on the services used. In most cases, this includes IP address, technical data, language settings, browser version, screen resolution and browser name. More details can be found in the web design tools used.
? Storage period: depending on the tools used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look of a website is also one of the big goals of professional web design. Web design is a subset of media design and deals with the visual, structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. A sub-point of the user experience is usability. This is about the user-friendliness of a website. Above all, it is important that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to provide you with the best possible experience on our website, we also use so-called third-party web design tools. The category "web design" in this privacy policy therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages, which may also process data. Of course, the exact amount of data depends heavily on the tools used. Below you can see exactly which tools we use for our website. For more detailed information on data processing, we recommend that you also read the respective privacy policy of the tools used. In most cases, you will find out what data is processed, whether cookies are used and how long the data is stored. For example, fonts such as Google Fonts automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. For example, if cookies are used, the retention period can be as short as one minute, but it can also last a few years. Please do your research on this. To do this, we recommend that you read our general section on cookies and the privacy policies of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as is necessary for the provision of the service. In the case of legal requirements, data can also be stored for a longer period of time.

right to object

You also have the right and the possibility to withdraw your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. You can also prevent the collection of data by cookies by managing, disabling or deleting cookies in your browser. However, under web design elements (mostly fonts) there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). If so, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, this is the only way we can provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). Nevertheless, we only use web design tools if you have given your consent. In any case, we want to emphasize this again here.

information on special web design tools can be found – if available – in the following sections.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have the Google fonts locally, i.e. on our web server – not on Google's servers – involved. As a result, there is no connection to Google servers and thus no data transmission or storage.

What are Google Fonts?

In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transmission of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not transmit any data to Google Fonts.

Online Map Services Introduction

Online Map Services Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Improve user experience
? Data processed: The data processed depends heavily on the services used. In most cases, this involves IP address, location data, search items and/or technical data. More details can be found in the respective tools used.
? Storage period: depending on the tools used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are online map services?

We also use online map services for our website as an extended service. Google Maps is probably the service you're most familiar with, but there are other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly through our website. Thanks to an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work in our website, map sections are integrated by means of HTML code. The services can then display road maps, the earth's surface, or aerial or satellite imagery. If you use the built-in map offering, data is also transmitted to the tool used and stored there. This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, our aim is to provide you with a pleasant time on our website. And of course, your time will only be pleasant if you can easily find your way around our website and find all the information you need quickly and easily. That's why we thought an online card system could be a significant improvement to our service on the website. Without leaving our website, you can easily view route descriptions, locations or even points of interest with the help of the map system. Of course, it is also super practical that you can see at a glance where we have our company headquarters, so that you can find us quickly and safely. As you can see, there are simply many advantages and we clearly consider online map services on our website to be part of our customer service.

What data is stored by online map services?

If you open a page on our website that has an online map function built in, personal data may be transmitted to the respective service and stored there. Most of the time, this is your IP address, which can also be used to determine your approximate position. In addition to the IP address, data such as entered search terms as well as longitude and latitude coordinates are also stored. For example, if you enter an address for route planning, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can think of it something like this: you are on our website, but when you interact with a map service, that interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behavior in order to optimize its own service and to be able to place personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of the data processing further down in the relevant sections on the individual tools. As a general rule, personal data is only kept for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a fixed period of time, while other data you have to delete yourself. With Mapbox, for example, the IP address is kept for 30 days and then deleted. As you can see, each tool stores data for a different amount of time. Therefore, we recommend that you take a close look at the privacy policies of the tools used.

The providers also use cookies to store data about your user behaviour with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies can be used in the privacy policies of the individual providers. In most cases, however, this is only an exemplary list and is not exhaustive.

right to object

You always have the possibility and also the right to access your personal data and also to object to the use and processing. You can also withdraw the consent you have given us at any time. As a rule, the easiest way to do this is via the cookie consent tool. However, there are other opt-out tools that you can use. With just a few clicks of the mouse, you can also manage, delete or deactivate possible cookies set by the providers used. However, it may happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you are using. In the "Cookies" section, you will also find links to the instructions of the main browsers.

legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to have this stated again at this point.

information on special online map services can be found – if available – in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Optimization of our service
? Data processed: Data such as search terms entered, your IP address and also the latitude or longitude coordinates.
More details can be found below in this Privacy Policy.
? Storage period: depending on the data stored
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. Through the use of Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to take a closer look at what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service provided by Google. With Google Maps, you can search for exact locations of cities, attractions, accommodations, or businesses online using a PC, tablet, or app. If businesses are on Google My Business, you'll see more information about the business in addition to their location. In order to display the possibility of getting there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the Earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. Through the integration of Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can check the access route for routes by car, by public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company needs to collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered start address will also be saved. However, this data storage takes place on the websites of Google Maps. We can only inform you about this, but we cannot influence you. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

name: NID
value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ312667693-5
Reference: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always receive tailor-made advertisements. The cookie contains a unique identifier that Google uses to collect your personal preferences for advertising purposes.
expiration date: after 6 months

Note: We cannot guarantee the completeness of the information stored in the data. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google's servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has dedicated emergency programs. For example, if there are problems with Google's hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data from being stored?

Introduced in 2019, the automatic deletion of location and activity data information – depending on your decision – either 3 or 18 months and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to prevent your location collection entirely, you'll need to pause the "Web & App Activity" section of your Google Account. Click on "Data and Personalization" and then click on the "Activity Setting" option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the "Cookies" section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you do not want to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide whether or not to allow each individual cookie.

legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent) this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate interests). However, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Miscellaneous Introduction

Miscellaneous Privacy Policy Summary
? Data subjects: Visitors to the website
? Purpose: Improve user experience
? Data processed: The data processed depends heavily on the services used. In most cases, this is IP address and/or technical data. More details can be found in the respective tools used.
? Storage period: depending on the tools used
⚖ ️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is "Other"?

The "Other" category includes those services that do not fit into one of the above categories. These are usually various plugins and integrated elements that improve our website. As a rule, these functions are obtained from third-party providers and integrated into our website. For example, web search services such as Algolia Place, Giphy, Programmable Search Engine, or online weather services such as OpenWeather.

Why do we use more third-party vendors?

With our website, we want to offer you the best web offer in our industry. For a long time now, a website has not just been a business card for companies. Rather, it's a place designed to help you find what you're looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.

What data is processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and will therefore not be displayed accordingly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. With the information obtained, providers can improve their own marketing efforts. In addition to pixel tags, such information (such as which button you click or when you visit which page) can also be stored in cookies. In addition to analysis data on your web behavior, it can also store technical information such as your browser type or operating system. Some providers may also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. Therefore, we recommend that you carefully read the privacy policies of the respective services. As a matter of principle, we only try to use services that are very careful with the issue of data protection.

Duration of data processing

legal basis

If we ask for your consent and you also consent to us using the service, this is considered the legal basis for the processing of your data (Art. 6 para. 1 lit. a GDPR). In addition to consent, we have a legitimate interest in analyzing the behaviour of website visitors and thus improving our offer technically and economically. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

information about the special tools, get – if available – in the following sections.

Explanation Of Terms Used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.